How It Works
It takes four things to champion your vision effectively.
1. A solid plan.
You need to know who you want to reach, how to reach them, and how much to include in a single article for a medical journal or a single speech for a health care management symposium. A strategic plan for health care writing helps you get the information out in a way that emphasizes its importance and creates a track record of publications for you.
2. The right angle.
Position your insight to make it as appealing as possible. Everything from operational data or innovative policy should fit into what's already been published--but stand out as a 'must read.' One trick to getting health care writing past peer review and into print is fitting it into what editors know their readers want.
3. Compelling clarity.
Build a convincing case. Stay on point. Use clear language.
4. Project management.
The average peer-reviewed paper goes through at least five versions before submission. If six or seven authors review and comment on each version, that's nearly three dozen edited versions that have to be incorporated into a final product. No wonder so many health care papers bog down at the first draft.
Sound like a lot?
That's because it is. You might already have one or two of these in place: good writing skills, say, or a reporter's sense of a good story. But you probably don’t have the time, focus, or resources to get all four of these wheels on the road.
That’s okay.
You just need the right kind of support. Unless you’ve been thinking about it for a while, you might not know what that is.
One way to start is with our free workbook, Strategy and Content. It contains a step-by-step process for creating a communications plan that's tailored to your message and your important audiences. It's not as much fun as talking to us, but it gives you an idea of what our business is about.
If you're still not sure what exactly we could do for you, learn more about how we work.
Or you can simply contact us.
By the way...
Thank you. Thanks for what you’re doing to improve health care. Thank you for your vision and commitment. Thank you for being part of the solution.
Best regards,
Jennifer Green and Helen Pettay